Calvin Klein Ad Could Encourage Gang Rape: Experts
By Tamara Abraham
A risqué Calvin Klein Jeans campaign, starring Lara Stone, has been banned in Australia after the country's Advertising Standards Bureau decided that it was 'suggestive of violence and rape'.
The supermodel, who is married to comedian David Walliams, is the face of the designer label, and can be seen posing with three male models in the controversial image.
Her head is rested on the lap of one, while she is straddled by another.
The advertisement sparked a storm of complaints from sexual assault workers and women's groups after it was posted on billboards across the country.
A spokesman from the Advertising Standards Bureau said that the image was demeaning to both men and women.
Controversial: A new Calvin Klein Jeans ad campaign, starring David Walliams' supermodel wife Lara Stone, has been banned in Australia for being 'suggestive of violence and rape'
'The Board considered that whilst the act depicted could be consensual, the overall impact and most likely impression is that the scene is suggestive of violence and rape,' he said.
'The Board considered that the image was demeaning to women by suggesting that she is a plaything of these men.
'It also demeans men by implying sexualised violence against women.'
Clinical psychologist Alison Grundy, who works with victims of sexual assault, said that the use of sexual violence as a marketing tool was 'a dangerous new low'.
'If we continue to subject future generations of young men to great barrages of aggressive, misogynist, over-sexualised and violent imagery in pornography, movies, computer games and advertising, we will continue to see the rates of sexual violence against women and children that continue unabated today,' she said.
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