Sinlung /
19 October 2010

Korean Wave or ‘Hallyu’ Reaches Remote Northeast India

Hallyu, or the Korean wave, is reaching global audiences even in aremote Northeast India.

The BBC news program “Close-up” has recently featured a series on Indians who are influenced by Korea’s pop culture. “Close-up” is a program by BBC which features stories on aspects of life in countries and cities around the world.

In Manipur, a small state in the northeast India, Bollywood has been banned by separatists.

Bollywood being a prevalent and popular film industry in India, locals in Manipur had to search elsewhere for entertainment.

Without Bollywood, locals in Manipur discovered Korean entertainment and its pop culture.

The series portrays popularity of Korea’s pop culture in Manipur by showing street venders selling films such as “Boys over Flowers” and other TV programs.

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'Boys over Flowers' DVDs are sold at street venders in Manipur, India. (Captured from BBC)

According to the BBC, it is not only Korea’s films that are becoming increasingly popular but locals are deeply influenced by its fashion, culture and hairstyles.

To watch the clip and read full article: bbc.co.uk.

Via Herald Online

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