K. Teshirogi business head of Sony Corporation's Alpha division,during a press presentation of the new Alpha NEX-3 (L) and NEX-5 (R) series in Mumbai on wednesday.
Leading consumer electronics manufacturer, Sony India, is targetting a 40 per cent share in the total camera market in India by FY12, with the introduction of its alpha NEX series cameras.
The company on Wednesday launched the NEX series cameras -- NEX -3 and NEX-5 -- in India. "Currently, Sony has a 35 per cent share in the total camera market.
But with the launch of the NEX series, we expect it to grow to 40 per cent by FY 12 and expect the sales of Sony's digital cameras to go up to Rs 900-crore from Rs 600 crore," Sony India Managing Director Masaru Tamagawa told reporters in Mumbai.
The company aims to sell 40,000 units of the NEX series in the next one year and has earmarked Rs 25-crore for sales promotion, he said.
"We are targetting 15 per cent contribution of the NEX series sales in the total Sony's camera business," Tamagawa said.
While the NEX-5 is priced at Rs 34,990, the NEX-3 will be available at Rs 29,900, he said.
The cameras are equipped with background de focus function, full HD movie, 7fps high speed shooting and 3D sweep panorama.
K. Teshirogi business head of Sony Corporation's Alpha division,during a press presentation of the new Alpha NEX-3 (L) and NEX-5 (R) series in Mumbai
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