Sinlung /
22 April 2011

AGs Slam Snoop's 'Underage Binge in a Can'

17 US states complain about fruity new booze drink

By Rob Quinn

snoop dogg

Snoop Dogg appears to have moved on from gin and juice (colt 45)

Pabst Brewing and pitchman Snoop Dogg are taking flak over a drink critics call "a binge in a can."

Blast, a fruit-flavored malt liquor that comes in a 23-ounce can, was launched earlier this month and 17 state attorneys general have written to Pabst urging it to reduce the drink's alcohol content, reports
CNN.

The alcohol content of one can of Blast is equivalent to the alcohol in as many as five regular 12-ounce beers.

The attorneys general also accuse Pabst of marketing the drink—a fruity concoction which flavors including strawberry lemonade and raspberry watermelon—to underage drinkers, a charge the company denies.

"All we were doing was putting together flavors that were appealing to people that definitely are over the legal age,” a spokesman says.

“We're going to do our very best to hammer home the message of responsible drinking.”

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