People in their underwear queue in the rain outside a Desigual fashion store for the 'Arrive Half-Naked, Leave Fully Dressed' offer, in central London, on June 16, 2011. Desigual gave away a free outfit to the first hundred individuals who arrived at their Regent street store in London, dressed in just their underwear. AFP PHOTO / KI PRICE
People in their underwear queue up to be let in for the summer sale at a Desigual fashion store in Berlin on June 16, 2011. The first hundred customers to turn up semi-naked were offered the chance to leave the store fully dressed for free in an attempt by the chain to draw attention and people to their summer sale in their premier shop in Berlin's Tauentzienstrasse. AFP PHOTO / ODD ANDERSEN
Young women in their underwear try on clothes and shop in a Desigual fashion store during a marketing campaign for their summer sale in Berlin on June 16, 2011. The first hundred customers to turn up semi-naked were offered the chance to leave the store fully dressed for free in an attempt by the chain to draw attention and people to their summer sale in their premier shop in Berlin's Tauentzienstrasse. AFP PHOTO / ODD ANDERSEN
People in their underwear crowd a Desigual fashion store during a marketing campaign for the summer sale in Berlin on June 16, 2011. The first hundred customers to turn up semi-naked were offered the chance to leave the store fully dressed for free in an attempt by the chain to draw attention and people to their summer sale in their premier shop in Berlin's Tauentzienstrasse. AFP PHOTO / ODD ANDERSEN
A woman in her underwear and scarf worn as a niqab, queues outside a Desigual fashion store for the 'Arrive Half-Naked, Leave Fully Dressed' offer, in central London, on June 16, 2011. Desigual gave away a free outfit to the first hundred individuals who arrived at their Regent street store in London, dressed in just their underwear. AFP PHOTO / KI PRICE
A customer in her underwear chooses clothes inside a Desigual fashion store during the 'Arrive Half-Naked, Leave Fully Dressed' offer, in central London, on June 16, 2011. Desigual gave away a free outfit to the first hundred individuals who arrived at their Regent street store in London, dressed in just their underwear. AFP PHOTO / KI PRICE
Customers in their underwear choose clothes inside a Desigual fashion store during the 'Arrive Half-Naked, Leave Fully Dressed' offer, in central London, on June 16, 2011. Desigual gave away a free outfit to the first hundred individuals who arrived at their Regent street store in London, dressed in just their underwear. AFP PHOTO / KI PRICE
Young women in their underwear is seen in a mirror trying a pair of jeans in a Desigual fashion store during a marketing campaign for their summer sale in Berlin on June 16, 2011. The first hundred customers to turn up semi-naked were offered the chance to leave the store fully dressed for free in an attempt by the chain to draw attention and people to their summer sale in their premier shop in Berlin's Tauentzienstrasse. AFP PHOTO / ODD ANDERSEN
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