Guwahati, Jul 22 : Swedish cosmetics major Oriflame today announced that the Northeast market had grown by 50 per cent and that it might source some ingredients for its products from the region.
At a news conference here today, Oriflame India managing director Marcus Sandstrom said, “We might source some of the ingredients for our products from the region like we source vanilla from south India. The region is known for its herbs”.
He said the region held vast potential with its growing fashionable population and Guwahati had emerged as one of the biggest branches in the country. People in the region had a great understanding of beauty and well-being. “From our top 10 branches in India, two are from Guwahati,” he said.
Sandstrom said the Northeast was an integral region for the brand, which had added another stock point in Shillong — making a total of four in the region, the highest in any zone. The region accounts for 20 per cent of the country’s sales.
The company is adding 25 more Service Point Oriflame (SPO) in the region that will help it to reach 100. It currently has 73. Service Point Oriflame looks after those cities where the company does not have a branch.
Oriflame India offers a portfolio of over 650 products for men, women and children in four key categories of colour cosmetics, skincare, personal and hair care, fragrances and accessories. The company started its operations 15 years back.
In the Northeast, fragrances, colour cosmetics and skin care are the top three selling categories.
“We have skin care products for all and not only for the young. There are skin care products even for 55-plus people. Men’s creams is a fast moving segment,” Sandstrom told The Telegraph.
He said the company now had products suited to the Indian market and these were doing quite well.
With the company now doing good business in the region, it is looking forward to starting a corporate social responsibility initiative.
The original business concept of Natural Swedish cosmetics, sold from friend to friend based on trust, still holds true for the company. Its products are now marketed through a sales force of approximately 3.6 million independent consultants around the globe.
Oriflame Cosmetics offers 900 cosmetic products at any given time, more than a third of which are introduced every year. The products, based on natural ingredients, are never tested on animals.
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