Mahindra Group eyeing sizable share of scooter market in Northeast India

By Bikash Singh

Presently the company has 50 touch points which include dealers, sales and service points. The company is planning to increase it to 75 by December 2015.

GUWAHATI: Mahindra Two Wheelers Limited, a part of the US $16.5 billion Mahindra Group is eyeing sizable share of the scooter market in Northeast India.

Presently around 9000 scooters are sold in Northeast India every month, Mahindra two wheeler commands 14 to 15 percent share of the Northeastern market.

Dharmendra Mishra, Vice President Sales & Customer Care, Mahindra Two Wheelers said, "In Northeast India the sell of scooter is higher. In two wheeler segment across India, motorcycle accounts for 75 sale while rest 25 percent is made up by scooter. In Northeast India scooter commands 40 percent of the two wheeler market and 6o percent is motorcycle."

Mahindra has launched new 110cc scooter. Mishra added, "The Company is working on several formats. With the launch of Gusto we are aiming to increase our market share considerably in Northeast India."

Presently the company has 50 touch points which include dealers, sales and service points. The company is planning to increase it to 75 by December 2015.